My son and I started Adams Mowing in Toledo, Ohio in 1982, with a garage sale mower and a mason jar of bartending tips.
We struggled those first years. We spent entire seasons using the wrong machines, and pursuing the wrong goals. We worked hard and we earned little.
But it doesn't have to be that way.
Over my twenty years in the mowing business, I worked in different ways. With big crews, with small crews, with large commerical accounts, and with small residential accounts. I learned to concentrate on efficiency first, and I increased my profits over time.
How much will you earn? I don't know. You can earn decent money starting on the first day. And by decent money, I mean in the neighborhood of $15 an hour profit. That’s a reasonable expectation when you're first starting out. The question is whether, and how quickly, you can improve that.
It took me nearly a decade to learn how to earn $300 a day, by focusing on efficiency. Most people think you have to run a large crew operation to make that kind of money, or any kind of money, in the lawn business. But that's not true.
And I've written a book about what I learned. The book is for both beginners and for those who have been in the business for a while but aren't happy with their results.
Can I guarantee you'll earn the same amount? Absolutely not. Nor can I guarantee how quickly you'll improve your profitability. But I can guarantee that if you don't find my book useful, if it doesn't help you increase your profitability, I will refund your money. NO questions asked.
This should not sound like a get-rich-quick-scheme because it is not. There is NO such thing as get-rich-quick scheme in the lawn mowing business! A lawn mowing business is hard work. It requires long days working outside in the worst heat of the summer. Then coming home late (or getting up before the sunrise) to do billing and maintenance on your machines. It means dealing with the daily hassle of customers and perhaps your crew members.
But the business has many rewards, too. It means being your own boss, and providing a worthwhile service to your customers and perhaps, if you work with a crew, providing jobs for your community.
So I cannot tell you that it will be quick or that it will be easy, but I can tell you that if you are considering starting a lawn mowing business, or have been running one for a few years and are not happy with your profits, my book will help you think through the issues.
It might take you seasons to learn and adjust your business to maximize your profits. You might experiment with different kinds of machines, different kinds of services, different kinds of crew configurations, and different types of accounts in different areas of your city.
What my book does is give you the tools to focus relentlessly on increasing efficiency. I show you how to do time studies, so you can figure out exactly which lawns and which crew configurations are most profitable for you.
My book helps you avoid costly mistakes, and especially the pitfalls that plague new mowing businesses. The nine chapters cover the basics in getting started, including tips for choosing and buying your machines, advertising (including successful ad examples), basic maintenance scheduling, and making your business legal by securing permits and insurance coverages.
I include safety tips and advice about keeping your accounting .
I cannot promise that everyone will have the same success I did. But by sharing what I've learned over twenty years in the business, my book gives you a gigantic head start. You learn how to work more efficiently and suddenly, earning serious money isn't farfetched at all.
Spend a few minutes looking at this site. Go through the table of contents page here. I trust your good judgment. Read a sample of what I have to say, and I think you'll realize its value and want to read the rest of it.
Please email questions and comments to highefficiencylawnmowing at gmail.net or jim at promower dot net.
We don't claim to know everything about the lawn mowing business, but after twenty years in business, feel we've seen just about everything. We will answer all business-related questions and try to help where we can.
If you buy the book and don't agree that it will help you earn a more money -- not only now, but in the years ahead -- send it back for a full refund. If I can't help you improve the efficienty of your business, I don't want your money. That is an unconditional money-back guarantee.
Disclaimer: Results not necessarily typical and are highly dependent on owner-operator.